To Rio -

 

Nike are concerned with engaging people to move.

 

Rio de Janeiro is home to some of Brazil’s poorest communities, and the charities within the city need help.

 

To Rio is a campaign from Nike. Arrows will be placed around cities all over the world. Users are encouraged to follow these arrows leading them to hidden codes, codes which will allow discounts on Nike Products.

 

For every code entered Nike will donate money to charities all over Rio.