re:Ikea -

 

Ikea are facing rising material costs, it is also a main reason cited by non-users for not shopping at Ikea, the low quality of the materials used.

 

Ikea will now make their products using the materials these people do like, their own.

 

Using something everyone has in their homes already, old worn-out or broken furniture.

 

 

Print ad using the contrast between the materials you could use and the modern design of Ikea products. Outlined typography is used to communicate a redesign theme through-out the campaign.
Using the Ikea app or website you can refine your choices by how much material you currently have in your home.
Campaign continues onto the packaging of your re:Ikea products with the redesign themed typography.
Print ad using the contrast between the materials you could use and the modern design of Ikea products. Outlined typography is used to communicate a redesign theme through-out the campaign.
Using the Ikea app or website you can refine your choices by how much material you currently have in your home.
Campaign continues onto the packaging of your re:Ikea products with the redesign themed typography.
Print ad using the contrast between the materials you could use and the modern design of Ikea products. Outlined typography is used to communicate a redesign theme through-out the campaign.
Using the Ikea app or website you can refine your choices by how much material you currently have in your home.
Campaign continues onto the packaging of your re:Ikea products with the redesign themed typography.
Print ad using the contrast between the materials you could use and the modern design of Ikea products. Outlined typography is used to communicate a redesign theme through-out the campaign.
Using the Ikea app or website you can refine your choices by how much material you currently have in your home.
Campaign continues onto the packaging of your re:Ikea products with the redesign themed typography.